Clean is cute. Conscious is power.
Scalp acting up? We’ve got you
biotin & folic acid hair vitamins
Formulated for women who read labels and trust their gut
give me the goodsWe didn’t just show up to the clean beauty game. We changed it.
We’re not here to whisper about self-care while selling you a bottle of water and a dream. We’re here because your scalp has been through enough. Because you’re tired of reading ingredient lists like chemistry textbooks. And because you actually care what goes into your products—and into your body.
So we made it simple:
Clean haircare, backed by real ingredients that work
Wellness supplements that don’t taste like regret
Just pure, powerful routines that make you feel like you. Because we believe in beauty that works with your body—backed by real experience, not empty trends.
For the woman who wants a regimen, not a guessing game
From Scalp to Soul
From Scalp to Soul
From Scalp to Soul
meet the founder
Created by a Hairstylist Who Was Over It
Hi, I’m Shalonda Hicks—licensed cosmetologist for 20 years, and founder of Good Conscious Beauty.
After working with thousands of women and dealing with my own scalp issues (eczema, dermatitis, the whole thing), I got sick of temporary fixes and confusing labels. So I did the research. I formulated products that mimic the body’s natural balance, and I built a brand that reflects what I actually wanted on my shelf.
It’s not just clean, it’s conscious. And it’s made for women like you.
Because trial and error was never the vibe
From product to packaging, everything we offer is clean, deeply nourishing, rooted in real-life results, and designed to simplify your wellness routine.